Tad Alertebat
Innovation for Family Entertainment.
The Begining
Tad Alertebat, an innovative Dubai-based startup, dedicated to delivering engaging, localized entertainment for families.
Mission
Our vision at Tad Alertebat to make premium entertainment accessible, enjoyable, and truly local for households across the region.
Our Business Partners
We are proud to collaborate with the best domestic and international companies. These partnerships enable us to deliver higher-quality, more innovative, and reliable services to you. The support of these valued partners is the guarantee of our shared success.
WHO WE ARE
We are Tad Alertebat, a young and ambitious technology startup based in Dubai. Our journey began with a simple vision: to make premium entertainment accessible, enjoyable, and truly local for households across the region. Today, we are a small but highly specialized team, of engineers, product designers, and strategists, approximately 50 in total, including 35 in our Product & Tech teams, united by the belief that innovation should be practical, human‑centered, and scalable. We bring the energy and agility of a startup, backed by years of hard‑won experience in building real products for real users.
What We Do
At our core, we build smart entertainment ecosystems that bring content closer to users. Through Netbox(our flagship platform powered by netOS) we deliver devices, operating systems, and a dedicated app store that enable VoD and content providers to reach audiences directly.Our expertise spans Android TV customization, turnkey hardware solutions, and seamless content integration. Whether it’s a localized user interface, a co-branded streaming device, or a tailored app store with built-in payments, we focus on delivering practical solutions that work on day one.
Our Story of Growth
From humble beginnings to becoming a trusted name in the industry, our journey has been driven by passion, innovation, and an unwavering commitment to excellence. Every milestone reflects the hard work of our team and the trust of our valued customers and partners. Today, we continue to grow, evolve, and create lasting value together.